August 8, 2023
The Big 10 is going to have 18 schools while the Big 12 has 16 and the Pac 12 has four. And these represent institutions of higher learning?
I am a middling college football fan. I follow my alma maters, Georgia and Ohio State, and Tennessee where I taught for 24 years and where I live. I pay scant attention to the rest of college football. But conference expansion had me trying to make some sense out of it. To date, the SEC has done the better job, keeping the schools within reasonable proximity. The Big “10” home to my beloved Ohio State Buckeyes has become a joke.
Several years ago when the SEC was looking to expand, rumor had it that the conference approached Florida State and Clemson about joining. Those schools were a good fit both academically and geographically. However, Florida State’s head coach Bobby Bowden was riding a crest of national prominence and was reputed to veto the move to the SEC because it was likely that FSU would be in the same division as Alabama, Auburn and LSU threatening his run of top five ratings. Clemson too decided that staying in the ACC was preferable to joining the SEC and having to play Tennessee, Georgia and Florida every year. So the SEC turned to Arkansas and South Carolina instead. Little did Florida State realize that the future TV contracts would explode resulting in the SEC schools receiving payouts in excess of $30 million annually more than the ACC. Now Florida State is whining about its “low” payout. The SEC in the meanwhile added Missouri and Texas A&M in 2012. I was always puzzled about the addition of Missouri despite it bordering Tennessee. I wished that the SEC had made another run at Clemson. But I liked Texas A&M due to the abundance of talent in Texas and its natural rivalry with LSU. Texas A&M always felt slighted in the Big 12 because of the presence of the University of Texas and needed space to make its own mark. Now the allure of bigger dollars has prompted Texas and Oklahoma to join the SEC despite having to play big time opposition. I have no doubt that the expansion of the college football playoff from 4 to 12 was made to make it even more attractive for Texas and Oklahoma to jump to the SEC.
The bigger badder SEC forced the Big Ten to do something. Previously it had added Penn State and Nebraska to counter the additions of Arkansas and South Carolina to the SEC. Those schools made sense both geographically and academically. Then pushed by the further expansion in the SEC, the Big Ten added Maryland because it wanted a presence in the DC area and Rutgers because of its proximity to New York. Rutgers was and still is a headscratcher. It simply does not fit with the rest of the Big Ten with its mediocre athletics. I don’t understand why the conference did not add Syracuse instead with its better athletics and academics. Then the astounding news that USC and UCLA were leaving the Pac 12 to go to the Big Ten is directly attributable to the SEC adding Texas and Oklahoma. The Los Angeles glamor schools add to the TV market and are a counterweight to the SEC. However, they make no sense geographically.
I thought that adding Notre Dame and Stanford would be a bigger boost to the Big Ten but Notre Dame likes being an independent with its own TV contract and its link with the ACC. Colorado’s leaving the Pac 12 for the Big 12 then led to Washington and Oregon begging to be let into the Big Ten even with reduced revenue shares. Now at least the four west coast teams can schedule each other and reduce their trips east.
To me the Big Ten was forced to expand even at the expense of its athletes in all sports not only football. Travel has got to be brutal. Balancing academics and athletics was always difficult. Now it becomes almost impossible. Although the athletes can now generate income (NIL), that income is wildly different for the stars and the other members of the teams. I think the only reasonable solution should be revenue sharing between the schools and all the athletes in all the sports. Every athlete receives the same amount from the school regardless of sport. Yes I know that since football drives the revenue it could be argued that the amount going to each athlete should be dependent upon how revenue is generated by that sport. I simply don’t agree. I think that football players and women fencers should get the same share from the TV revenue and that NIL money will go to the more glamorous athletes in the more glamorous sports. I would also incorporate significant pay incentives for academics and a graduation bonus. Today’s rush to expansion is motivated by dollars. The athletes will pay the price. The least we can do is to give them significant compensation.