Doritos, a Health Food? Baby Food. Kwanza Jones, Superwoman
Farm-to-Table Doritos?
I was in the grocery section of my local Walmart when I saw a display for “protein Doritos.” Naturally, my first thought was, “what’s next, organic Doritos?” Turns out there they were, labeled “simply naked.” Fine, where are the farm-to-table Doritos? Surely that’s a bridge too far even for a company that puts cheese dust in a bag and calls it flavor.
So I googled it, because of that’s what I do, and there it was in Stat News, plain as day: Doritos are now being marketed as farm-to-table! PepsiCo has apparently discovered that nothing sells a neon triangle of processed corn like a slogan about partnering with farmers to bring the product “from the field to you.” The ads feature corn seedlings and wholesome farmers, presumably standing just out of frame from the industrial extruder.
So What Exactly Are You Feeding Your Toddler?
A study presented at the Nutrition 2026 conference surveyed the baby food aisles of Austin, Texas grocery stores, and the results were about as reassuring as finding out your GPS was designed by a raccoon. More than 80% of packaged foods marketed to toddlers turned out to be ultra-processed. Nearly half failed at least one of the World Health Organization’s basic standards for sugar, sodium, fat, or calories in children’s food. Researchers combed through 2,783 products aimed at kids ages 6 to 36 months — fruit pouches, granola bars, an entire ecosystem of mysterious “puffs” — and found that 17% blew past recommended sugar levels, 25% were oversalted, 11% had too much fat, and 12% missed the mark on energy density.
Naturally, I want to know what RFK Jr. and the MAHA crowd make of all this. Where is the farm-to-table baby food? Warning labels on puffs? My mother made her own baby food by pureeing whatever she was feeding my father — and let the record show, I did not know until much later in life that pork chops and chitterlings could, in fact, be pureed. Somehow my brother and I survived this culinary exercise just fine.
Meanwhile, a real live Superwoman
The San Diego Padres were just sold for a paltry $3.9 billion — a new MLB record, and roughly the GDP of a small country. Most of the coverage focused on buyer José E. Feliciano (the private equity guy, not the singer) as only the second Hispanic majority owner in MLB, after Arte Moreno of the aka Anaheim Angels. Barely mentioned was Feliciano’s wife and business partner, Kwanza Jones, who just became the first black majority owner of a major league team. Magic Johnson, for the record, is a minority owner of the Dodgers — no pun intended.
And Kwanza Jones is not someone you casually mention in a footnote. She’s a Princeton grad with a B.A. in Public and International Affairs, a J.D. from Benjamin N. Cardozo School of Law, and a Master of Dispute Resolution from Pepperdine — which, incidentally, sounds like the exact degree you’d want if you were about to co-own a baseball team. Before any of that, she was crowned Miss Baltimore in 1995 and took second at Miss Maryland. She practiced law and taught cross-cultural negotiation at NYU, because apparently one career wasn’t going to cut it.
Then Quincy Jones — yes, that Quincy Jones — talked her into a music career. Of course, she won the famous Amateur Night at the Apollo, released three albums (Naked, Naked 2, and Supercharged), and landed multiple Top 10 hits on the Billboard Dance chart, including “Think Again” and “Turn It Up.” Somewhere between law school and the Apollo stage, she also built a business empire around personal and professional empowerment, co-founded the Jones-Feliciano Initiative with her husband, and has directed more than $250 million toward social impact causes — including a $20 million gift to Princeton and a $6 million investment establishing the Kwanza Jones and Jose E. Feliciano Program for Clinical Education at Cardozo Law.
Beauty queen, attorney, law professor, recording artist, philanthropist, and now MLB owner.“Superwoman” may be an understatement.

Kwanza Jones – Wow! A complete package, and amazingly smart enough to stay out of politics, though with a now $40T, we could use a lot of Kwanza in the solutions department. What a role model for all women…and all Americans!
As for Doritos and baby food…
Mine was the Cap’n Crunch generation…Saturday morning cartoons amd Cap’n Crunch – no better combination…unless you like something like nutrition. After working in the industry for 40 years, I can tell you without a doubt that packaged foods companies are banking on the stupidity of the average American consumer. How do we take a puffed corn and wheat Franken-food and make it acceptable? Add lots of salt and sugar, and then add in some useless vitamin derivatives that the body ca t absorb appropriately, and call it a “healthy for you” food. Cheerios even got approval to be called “heart healthy,” despite the fact that its grain parts will drive any diabetic leaning human’s blood sugar through the roof.
Is protein the right way? Along with healthy fats, absolutely! BUT – what the food industry will not admit is that the carbohydrates in the Doritos (in this case, corn), completely negate the positive benefits of protein and good fats (which Doritos don’t have), making the concept of “more protein” a moribund exercise.
The food industry is all about convenience (prepared baby food for overwhelmed parents), amd addictive foods that are highly palatable.
If you want the best foods for your baby, give them single ingredient foods – eggs, cheese, beef, chicken, pork, broccoli, carrots, etc etc. Their controlled blood sugar will lead them To a lifetime of health that will eventually transform or likely kill off the industrial food industry.
Then we’ll really go farm to table…
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Wow! I should have asked you to write this post. Thanks for the knowledge.
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The background of your entrepreneurs is what gets my eye..
I once bought my food fm a Knox county farm , owned by a non-English speaking Mexican farmer. He sold to the Webb crowd, and me..
…business plans changed when his wife wanted to sell heirloom seeds.
They no longer grow food , but use their farm exclusively for heirloom seed , selling to seed catalogues. Not rich yet, but the couple have been in a documentary..
Foods called protein: I worked nights at a pizza factory. My job was to stand & watch 4 pizza crusts squirted into a pan, making sure they were round , before circulated in a 3- story high oven. They cooled by going around the ceiling where the lights and night bugs lived..
It was someone else’s job to see that ‘not too many’ bugs were caught in the dough.
If there was too many, the master baker would throw the crusts into the main mixer. Where it was : mix, squirt , repeat.Still bugs were part of most pizza toppings .
Even the veggie pizzas were a meat – lovers delight.
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Thanks for this morning’s chuckle. You never cease to amaze.
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